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  • Aretas Connects Vol. 20 | Special Announcement: The Aretas Nutrition Challenge Launch!

Aretas Connects Vol. 20 | Special Announcement: The Aretas Nutrition Challenge Launch!

The wait is over. We're officially launching our 12-Week Performance Nutrition Challenge, starting tomorrow! Learn what's included and how to join us.

September 19, 2025

Hey Aretas Performance Community,

For a long time, we've talked about the crucial role of nutrition in achieving true performance, both in the gym and in life. It's the fuel that powers every workout and the foundation that builds a resilient body. Today, we're thrilled to officially launch the program we've been building just for you: the 12-Week Performance Nutrition Challenge.

This program is more than just a meal plan; it’s a structured journey designed to help you build sustainable habits, gain confidence in your food choices, and finally get the results you've been working for.

Rooted Nutrition: A Sneak Peek at the 12-Week Journey

The challenge is built with week-by-week priorities, focuses, and prizes, all delivered in a customized format and a supportive community setting.

Week 1 (Starts Sept 20th): Kickoff with our Nutrition Seminar. We’ll develop a "Green Light," "Yellow Light," and "Red Light" food framework and do a kitchen & pantry overhaul.

Week 2 (Starts Sept 27th): Track Your Food. Your goal is simply to observe and understand what a typical week looks like for you—no judgment, just data.

Week 3 (Starts Oct 4th): Let's Set Some Goals! Using your tracking data, we’ll build a personalized macro or hand-portion plan to align with your goals and preferences.

Week 4 (Starts Oct 11th): Make a Plan for the Week & Try a New Recipe. Focus on getting into the kitchen with whole foods and trying something new from our resource library.

Week 5 (Starts Oct 18th): Community & Connection. Prioritize eating with friends or family.

Week 6 (Starts Oct 25th): Take a Walk & Eat Your Veggies. Increase daily movement while intentionally adding more vegetables to your plate.

Week 7 (Starts Nov 1st): Prioritize Protein. We'll focus on consistently hitting your protein goals this week to support energy and muscle.

Week 8 (Starts Nov 8th): Eat a Balanced Breakfast. Build a satisfying and balanced breakfast routine that sets you up for the day.

Week 9 (Starts Nov 15th): Sleep, Rest & Recover and practice building balanced snacks.

Week 10 (Starts Nov 22nd): Hydrate! This week is all about proper hydration, especially with Thanksgiving approaching.

Week 11 (Starts Nov 29th): Strength Train. Focus on getting in three strength training sessions this week and fueling for recovery.

Week 12 (Starts Dec 6th): Nutrient Density Challenge. A fun challenge to eat 30 different fruits, vegetables, and herbs this week.

A Taste of the Challenge: Bison & Butternut Cocoa Chili

As part of the challenge, we'll give you resources and recipes to help you build healthy habits. To get you started, here's a delicious, nutrient-dense recipe that's perfect for fall.

Adapted from Practical Paleo, by Diane sanfilippo

  • Prep Time: 20 minutes

  • Cooking Time: 4-6 hours

  • Yield: 3-4 meal-sized servings

Ingredients:

  • 3 cloves garlic, smashed

  • 1 tablespoon smoked paprika

  • 2 tablespoons chili powder

  • 1 teaspoon chipotle powder

  • 1 tablespoon cinnamon

  • 1 tablespoon 100% cocoa powder

  • 1 1/2 teaspoons sea salt

  • 2 teaspoons black pepper

  • 32 ounces diced tomatoes, canned—or 4 cups fresh, diced

  • 1 lb ground bison

  • 2 cups butternut squash, peeled and diced into 2-inch chunks

  • 1 onion, diced into 2-inch pieces

  • 1 bell pepper, diced into 2-inch pieces

Instructions:

  1. Brown the ground bison in a separate skillet. While the bison is browning, mix the garlic, smoked paprika, chili powder, chipotle powder, cinnamon, cocoa powder, sea salt, and black pepper with the tomatoes in a medium-sized bowl.

  2. Place the bison, squash, onion, and bell pepper in the slow-cooker, and cover with the tomato mixture.

  3. Cover and cook on low for 4 to 6 hours.

Change it Up:

  • Don't have a slow-cooker? Use an enameled cast iron pot in an oven at 300°F for 4-6 hours.

  • This recipe can easily be made with ground beef or turkey instead of bison.

FODMAP Free?

  • Leave out the garlic and onions. Add 3-4 chopped parsnips or carrots to make a bulkier dish.

Your Challenge Starter Kit

To get you fully equipped for success, your first payment automatically includes a tangible Challenge Starter Kit with all the tools you need to crush your goals:

  • Custom Stainless Steel Water Bottle: The ultimate tool to help you stay consistently hydrated throughout the day.

  • Printed Handbook/Journal & Custom Pen: Your go-to guide with weekly habit checklists and a dedicated space for notes and reflections.

  • Flexible Tape Measure: For accurate measurements and tracking your progress.

  • A Personal Welcome Letter: A note from me to personally welcome you to the challenge.

What’s Included in the Challenge

  • Individualized Support: 1:1 coaching every 4 weeks and weekly check-ins.

  • Community & Accountability: A private group chat for support from me and your fellow participants.

  • Incentives: Prizes for habit milestones and for providing a Google review.

  • Foundational Guides: Digital resources like "Build Your Balanced Plate" and "Navigating Menus" on your personalized Google Site.

Pricing & Enrollment

This is the first time we're running this challenge, and to honor your early commitment and help us build this program, we're offering special tiered pricing.

  • All-Inclusive Pricing: $130 per 4 weeks (plus a one-time $30 fee for the Starter Kit with your first payment).

  • New, Entry-Level Price: $40 per 4 weeks (plus a one-time $30 fee for the Starter Kit with your first payment). This option includes everything except the 1:1 coaching and is a great entry point for your nutrition journey.

This is the only time the challenge will be priced this low! Future 12-week challenges will be $180 per 4 weeks.

The challenge officially kicks off tomorrow, September 20th, with our first Nutrition Seminar.

Click the link below to learn more and sign up!

Questions, curious, or just want to join the first, free seminar?

In Excellence,

The Aretas Performance Team

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